/* ─── TOKENS ─────────────────────────────────────────────── */
:root {
  --bg:       #0f0f0f;
  --bg-2:     #161616;
  --bg-3:     #1e1e1e;
  --accent:   #c9a96e;
  --accent-d: #a8894f;
  --text:     #f0ede8;
  --muted:    #888;
  --border:   rgba(240,237,232,0.08);
  --card:     #141414;

  --font-head: 'Inter', sans-serif;
  --font-body: 'Inter', sans-serif;

  --max-w: 1100px;
  --section-px: clamp(1.5rem, 5vw, 4rem);
}

/* ─── RESET ─────────────────────────────────────────────── */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  background: var(--bg);
  color: var(--text);
  font-family: var(--font-body);
  font-size: 17px;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}

/* ─── SCROLL REVEAL ─────────────────────────────────────── */
.reveal {
  opacity: 0;
  transform: translateY(28px);
  transition: opacity 0.65s ease, transform 0.65s ease;
}
.reveal.visible {
  opacity: 1;
  transform: translateY(0);
}

/* ─── NAV ────────────────────────────────────────────────── */
nav {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 100;
  padding: 1.4rem var(--section-px);
  display: flex;
  justify-content: space-between;
  align-items: center;
  border-bottom: 1px solid var(--border);
  background: rgba(15,15,15,0.92);
  backdrop-filter: blur(10px);
  -webkit-backdrop-filter: blur(10px);
}
.wordmark {
  font-family: var(--font-head);
  font-weight: 800;
  font-size: 1.05rem;
  letter-spacing: -0.03em;
  color: var(--text);
  text-decoration: none;
}
.wordmark span { color: var(--accent); }
.nav-cta {
  font-size: 0.82rem;
  font-weight: 600;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  color: var(--accent);
  text-decoration: none;
  padding: 0.5rem 1.2rem;
  border: 1px solid var(--accent);
  border-radius: 2px;
  transition: background 0.2s, color 0.2s;
}
.nav-cta:hover { background: var(--accent); color: var(--bg); }

/* ─── HERO ──────────────────────────────────────────────── */
.hero {
  min-height: 100vh;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  padding: 0 var(--section-px) 6rem;
  padding-top: 8rem;
  position: relative;
}
.hero-kicker {
  font-size: 0.72rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--accent);
  font-weight: 600;
  margin-bottom: 1.5rem;
}
.hero-headline {
  font-family: var(--font-head);
  font-weight: 800;
  font-size: clamp(2.8rem, 6.5vw, 5.5rem);
  line-height: 1.03;
  letter-spacing: -0.04em;
  color: var(--text);
  max-width: 860px;
  margin-bottom: 2rem;
}
.hero-sub {
  font-size: clamp(1rem, 1.5vw, 1.2rem);
  color: var(--muted);
  max-width: 560px;
  line-height: 1.75;
  margin-bottom: 1.5rem;
}
.hero-body {
  font-size: 0.97rem;
  color: rgba(240,237,232,0.55);
  max-width: 580px;
  line-height: 1.8;
  margin-bottom: 3rem;
}
.hero-actions {
  display: flex;
  align-items: center;
  gap: 1.5rem;
  flex-wrap: wrap;
}
.btn-primary {
  display: inline-block;
  background: var(--accent);
  color: var(--bg);
  font-weight: 700;
  font-size: 0.88rem;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  padding: 0.85rem 2rem;
  border-radius: 2px;
  text-decoration: none;
  transition: background 0.2s;
}
.btn-primary:hover { background: var(--accent-d); }
.btn-ghost {
  display: inline-block;
  color: var(--muted);
  font-size: 0.85rem;
  font-weight: 500;
  letter-spacing: 0.03em;
  text-decoration: none;
  border-bottom: 1px solid rgba(136,136,136,0.4);
  padding-bottom: 2px;
  transition: color 0.2s;
}
.btn-ghost:hover { color: var(--text); }
.hero-philosophy {
  margin-top: 4rem;
  font-family: var(--font-head);
  font-style: italic;
  font-size: 1.1rem;
  color: var(--accent);
  letter-spacing: -0.01em;
}
.hero-image-placeholder {
  margin-top: 5rem;
  width: 100%;
  max-width: 860px;
  aspect-ratio: 16/7;
  background: var(--bg-2);
  border: 1px solid var(--border);
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--muted);
  font-size: 0.82rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

/* ─── SECTION WRAPPER ────────────────────────────────────── */
.section {
  padding: clamp(4rem, 8vw, 7rem) var(--section-px);
  border-top: 1px solid var(--border);
}
.section--alt { background: var(--bg-2); }
.section--card { background: var(--card); }
.section-inner { max-width: var(--max-w); margin: 0 auto; }
.section-label {
  font-size: 0.7rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--accent);
  font-weight: 600;
  margin-bottom: 1.2rem;
}
.section-headline {
  font-family: var(--font-head);
  font-weight: 800;
  font-size: clamp(2rem, 4vw, 3.2rem);
  line-height: 1.1;
  letter-spacing: -0.03em;
  color: var(--text);
  max-width: 780px;
}
.section-headline .accent { color: var(--accent); }

/* ─── POSITIONING ────────────────────────────────────────── */
.positioning-body {
  margin-top: 2rem;
  font-size: 1rem;
  color: rgba(240,237,232,0.65);
  max-width: 640px;
  line-height: 1.85;
}
.positioning-philosophy {
  margin-top: 3rem;
  font-style: italic;
  font-size: 1.05rem;
  color: var(--accent);
}

/* ─── WHO ITS FOR ────────────────────────────────────────── */
.who-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 3rem;
  margin-top: 3rem;
}
.who-col h3 {
  font-family: var(--font-head);
  font-weight: 700;
  font-size: 0.75rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 1.5rem;
}
.who-list { list-style: none; display: flex; flex-direction: column; gap: 1.2rem; }
.who-list li {
  font-size: 0.95rem;
  color: rgba(240,237,232,0.75);
  line-height: 1.65;
  padding-left: 1.4rem;
  position: relative;
}
.who-list.is-for li::before {
  content: '';
  position: absolute;
  left: 0;
  top: 0.6em;
  width: 6px;
  height: 6px;
  background: var(--accent);
  border-radius: 50%;
}
.who-list.not-for li::before {
  content: '—';
  position: absolute;
  left: 0;
  top: 0;
  color: rgba(136,136,136,0.5);
  font-size: 0.85rem;
}

/* ─── OFFER ──────────────────────────────────────────────── */
.offer-blurb {
  margin-top: 2.5rem;
  font-size: 1rem;
  color: rgba(240,237,232,0.6);
  line-height: 1.8;
  max-width: 600px;
}
.offer-features {
  margin-top: 2.5rem;
  display: flex;
  flex-direction: column;
  gap: 1rem;
  max-width: 680px;
}
.offer-feature {
  display: flex;
  gap: 1rem;
  align-items: flex-start;
  font-size: 0.95rem;
  color: rgba(240,237,232,0.75);
  line-height: 1.6;
}
.offer-feature-icon {
  flex-shrink: 0;
  width: 18px;
  height: 18px;
  margin-top: 0.15em;
  color: var(--accent);
}
.offer-closing {
  margin-top: 3rem;
  font-size: 1rem;
  color: rgba(240,237,232,0.5);
  line-height: 1.8;
  max-width: 560px;
  font-style: italic;
}

/* ─── BENEFITS ────────────────────────────────────────────── */
.benefits-grid {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(300px, 1fr));
  gap: 0;
  border: 1px solid var(--border);
  margin-top: 3rem;
}
.benefit-card {
  padding: 2.5rem 2rem;
  border-right: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}
.benefit-card:nth-child(3n) { border-right: none; }
.benefit-card:nth-child(n+4) { border-bottom: none; }
.benefit-num {
  font-size: 0.65rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--accent);
  font-weight: 700;
  margin-bottom: 1rem;
}
.benefit-card h3 {
  font-family: var(--font-head);
  font-weight: 700;
  font-size: 1.1rem;
  color: var(--text);
  line-height: 1.3;
  margin-bottom: 0.9rem;
  letter-spacing: -0.01em;
}
.benefit-card p {
  font-size: 0.9rem;
  color: rgba(240,237,232,0.55);
  line-height: 1.7;
}

/* ─── PROCESS ────────────────────────────────────────────── */
.process-steps {
  margin-top: 3rem;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 2.5rem;
  position: relative;
}
.process-step { position: relative; }
.step-num {
  font-family: var(--font-head);
  font-weight: 800;
  font-size: 3.5rem;
  color: var(--accent);
  opacity: 0.25;
  line-height: 1;
  margin-bottom: 0.8rem;
  letter-spacing: -0.04em;
}
.process-step h3 {
  font-family: var(--font-head);
  font-weight: 700;
  font-size: 0.95rem;
  color: var(--text);
  margin-bottom: 0.7rem;
  letter-spacing: -0.01em;
}
.process-step p {
  font-size: 0.85rem;
  color: rgba(240,237,232,0.5);
  line-height: 1.65;
}

/* ─── CASE STUDY ─────────────────────────────────────────── */
.case-study-card {
  margin-top: 3rem;
  background: var(--bg-2);
  border: 1px solid var(--border);
  padding: 2.5rem 3rem;
  max-width: 760px;
}
.case-study-label {
  font-size: 0.7rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--accent);
  font-weight: 600;
  margin-bottom: 0.5rem;
}
.case-study-meta {
  font-size: 0.82rem;
  color: var(--muted);
  margin-bottom: 2rem;
}
.case-study-rows { display: flex; flex-direction: column; gap: 1.8rem; }
.case-row {}
.case-row-label {
  font-size: 0.7rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  font-weight: 600;
  margin-bottom: 0.5rem;
}
.case-row p {
  font-size: 0.95rem;
  color: rgba(240,237,232,0.65);
  line-height: 1.7;
}

/* ─── FOUNDER CARD ───────────────────────────────────────── */
.founder-card {
  display: flex;
  gap: 3rem;
  margin-top: 3rem;
  align-items: flex-start;
}
.founder-photo {
  flex-shrink: 0;
  width: 80px;
  height: 80px;
  border-radius: 50%;
  background: var(--bg-3);
  border: 2px solid var(--border);
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: var(--font-head);
  font-weight: 800;
  font-size: 1.4rem;
  color: var(--accent);
  letter-spacing: -0.02em;
}
.founder-info { flex: 1; }
.founder-name {
  font-family: var(--font-head);
  font-weight: 700;
  font-size: 1.1rem;
  color: var(--text);
  margin-bottom: 0.15rem;
  letter-spacing: -0.01em;
}
.founder-title {
  font-size: 0.78rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--accent);
  font-weight: 600;
  margin-bottom: 1.2rem;
}
.founder-bio {
  font-size: 0.92rem;
  color: rgba(240,237,232,0.6);
  line-height: 1.75;
  margin-bottom: 1rem;
}
.founder-why {
  font-size: 0.88rem;
  color: rgba(240,237,232,0.45);
  line-height: 1.7;
  font-style: italic;
}

/* ─── FAQ ────────────────────────────────────────────────── */
.faq-list {
  margin-top: 3rem;
  max-width: 680px;
  display: flex;
  flex-direction: column;
}
.faq-item {
  border-top: 1px solid var(--border);
  padding: 1.5rem 0;
}
.faq-item:last-child { border-bottom: 1px solid var(--border); }
.faq-q {
  font-family: var(--font-head);
  font-weight: 600;
  font-size: 1rem;
  color: var(--text);
  margin-bottom: 0.7rem;
  letter-spacing: -0.01em;
}
.faq-a {
  font-size: 0.9rem;
  color: rgba(240,237,232,0.6);
  line-height: 1.75;
}
.faq-a strong { color: var(--accent); font-style: italic; }

/* ─── EMAIL CAPTURE ───────────────────────────────────────── */
.email-capture {
  margin-top: 3rem;
  max-width: 560px;
}
.email-capture-body {
  font-size: 0.92rem;
  color: rgba(240,237,232,0.55);
  line-height: 1.7;
  margin-bottom: 1.5rem;
}
.email-form {
  display: flex;
  gap: 0.75rem;
  align-items: center;
  flex-wrap: wrap;
}
.email-input {
  flex: 1;
  min-width: 240px;
  background: var(--bg-2);
  border: 1px solid var(--border);
  color: var(--text);
  font-family: var(--font-body);
  font-size: 0.9rem;
  padding: 0.75rem 1rem;
  border-radius: 2px;
  outline: none;
  transition: border-color 0.2s;
}
.email-input::placeholder { color: var(--muted); }
.email-input:focus { border-color: var(--accent); }
.btn-subscribe {
  background: var(--accent);
  color: var(--bg);
  font-weight: 700;
  font-size: 0.82rem;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  padding: 0.75rem 1.5rem;
  border: none;
  border-radius: 2px;
  cursor: pointer;
  transition: background 0.2s;
}
.btn-subscribe:hover { background: var(--accent-d); }
.email-reassure {
  margin-top: 1rem;
  font-size: 0.78rem;
  color: var(--muted);
}

/* ─── CLOSING CTA ────────────────────────────────────────── */
.closing-cta {
  background: var(--bg);
  text-align: center;
  padding: clamp(5rem, 10vw, 9rem) var(--section-px);
  border-top: 1px solid var(--border);
}
.closing-cta-inner { max-width: 680px; margin: 0 auto; }
.closing-cta h2 {
  font-family: var(--font-head);
  font-weight: 800;
  font-size: clamp(2rem, 4.5vw, 3.5rem);
  color: var(--text);
  line-height: 1.1;
  letter-spacing: -0.03em;
  margin-bottom: 1.5rem;
}
.closing-cta-body {
  font-size: 1rem;
  color: rgba(240,237,232,0.6);
  line-height: 1.8;
  margin-bottom: 2.5rem;
}
.closing-cta-note {
  margin-top: 1rem;
  font-size: 0.78rem;
  color: var(--muted);
}
.closing-cta-philosophy {
  margin-top: 2.5rem;
  font-style: italic;
  font-size: 1rem;
  color: var(--accent);
}

/* ─── FOOTER ─────────────────────────────────────────────── */
footer {
  border-top: 1px solid var(--border);
  padding: 2rem var(--section-px);
  background: var(--bg);
}
.footer-inner {
  max-width: var(--max-w);
  margin: 0 auto;
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 0.5rem;
}
.footer-brand {
  font-family: var(--font-head);
  font-weight: 800;
  font-size: 0.95rem;
  color: var(--text);
  letter-spacing: -0.02em;
}
.footer-tag { font-size: 0.8rem; color: var(--muted); }

/* ─── MOBILE ─────────────────────────────────────────────── */
@media (max-width: 768px) {
  .who-grid { grid-template-columns: 1fr; gap: 2.5rem; }
  .benefits-grid { grid-template-columns: 1fr; }
  .benefit-card { border-right: none; }
  .benefit-card:nth-child(n+4) { border-bottom: 1px solid var(--border); }
  .process-steps { grid-template-columns: 1fr 1fr; gap: 2rem; }
  .founder-card { flex-direction: column; gap: 1.5rem; }
  .case-study-card { padding: 2rem 1.5rem; }
  .email-form { flex-direction: column; }
  .email-input { width: 100%; }
  .btn-subscribe { width: 100%; }
  .footer-inner { flex-direction: column; text-align: center; }
}

@media (max-width: 500px) {
  .process-steps { grid-template-columns: 1fr; }
}